15 Best Content Writing Tools For SEO (Top 2024 Picks)

October 23, 2023, . open book19 minutes read

Are you looking for tools to help you create SEO-rich content? I’ve got everything covered here.

In this article, we will provide you with the best content writing tools for SEO. These tools will help you to write better engaging, and optimized content.

If you want to have the best chance of ranking well on the search engine results pages (SERPs), you must include them in your arsenal of digital marketing tools.

Summary Best content writing tools for SEO

  • Frase: Best for all users. Use it to search, write, and optimize your content. It equally has AI tools
  • Surfer SEO: Another best content content writing tool.
  • Grammarly: Best for checking plagiarism and grammar errors
  • Semrush: Best for conducting keyword research, competitor analysis, and Google Ad optimization
  • Hemingway: Best for writing tighter and more concise
  • MarketMuse: Best for content planning and content optimization process
  • Yoast SEO: Best for optimizing our content for the search engine result pages

What is Content Writing?

The process of developing, creating, and revising web material usually for digital marketing objectives with the goal of resolving an issue for a particular audience is known as content writing. By addressing their problems, you give the target audience something of value and significance, which builds trust—a crucial element in developing a brand.

Creating content for certain platforms, such as tweetstorms on Twitter or text posts on Reddit, can also include authoring blog posts and articles, scripts for videos and podcasts, and content for blogs and websites.

What is SEO?

Search engine optimization is referred to as SEO. Practitioners of SEO optimize websites, web pages, and content in an effort to rank better in search engines such as Google. A set of procedures known as SEO is intended to enhance the visibility, usability, and look of various forms of content in organic search results.

Web pages, videos, photos, lists of nearby businesses, and other assets can all be included in this content. Utilizing SEO best practices is crucial for making sure that the digital material you produce may be found and selected by the public, improving your website’s organic traffic because organic search is the primary way that people discover and access online content.

What are the Best Content Writing Tools For SEO?



You can get assistance from Frase, an one of the best content writing tools for SEO AI-powered , at every stage of the content creation process. It can also be used to optimize your content for natural search. Frase also helps in keyword research, content creation, and SEO optimization. It’s a good tool for beginners and solopreneurs because of how quickly and easily the process can be completed thanks to AI-powered technologies.

In order to assist you in quickly and easily creating highly optimized content, it will then give you information such as primary keywords to target, heading distribution, and more.

Frase also offers a number of writing tools that might expedite the writing process. Using information gleaned from the top-ranking pages, the Write For Me function can help you finish your sentences and create entire new bodies of material.

The automatic paraphrasing and rewriting tool is another tool you can utilize to raise the caliber of your writing. Frase is a fantastic all-in-one choice because it offers a ton of functions that may help you optimize and evaluate your material.

In order to assist you in quickly and easily creating highly optimized content, it will then give you information such as primary keywords to target, heading distribution, and more.

Frase also offers a number of writing tools that might expedite the writing process. Using your writing and information gleaned from the top-ranking pages, the Write For Me function can help you finish your sentences and create entire new bodies of material.

The automatic paraphrasing and rewriting tool is another tool you can utilize to raise the caliber of your writing. Frase is a fantastic all-in-one choice because it offers a ton of functions that may help you optimize and evaluate your material.


  • It is easy to use
  • It has AI functionalities
  • Provide insight with Google Search Console data.


  • It’s not free
  • The lowest plan supports only one user

Try Frase

Surfer SEO

15 Best Content Writing Tools For SEO; surfer seo

Surfer SEO is an AI tool for writing and revising material that is properly optimized for search engines. It also provides helpful tools for working with writers, both internal and external. Surfer’s Content Editor, which bases its writing recommendations on the best-performing sites in search engine results, is its standout feature. Simply enter a target keyword and build a report to use it. There will be some helpful automatic suggestions, such as a target word count and which terms to use.

You can remove any outliers from the SERP or adjust the settings if necessary. You can either begin writing once you have your paper and the necessary material available, or you can create a link to send to another writer for cooperation. They don’t have to log in to modify it.

There are also integrations with Google Docs and WordPress.

Last but not least, SurferSEO does feature additional AI SEO tools. One is Grow Flow, a software that uses information from your Search Console to suggest ways to increase organic traffic.


  • Has SEO auditing tools
  • Interface is user-friendly
  • Optimize Google Docs and WordPress content
  • Many Content Planning and Optimizing features


  • Surfer SEO is not free
  • There is no free trial

Try Surfer SEO



Most people are already familiar with Grammarly, but in case you aren’t, here’s what it does: it assists in locating, preventing, and correcting language errors.

Because it’s a Chrome plugin, it can assist you in correcting your writing errors anywhere on the internet (including email, Twitter, and anyplace else you’re producing material).

Grammarly id one of the best content writing tools for SEO. I personally used Grammarly in the past and still use it to date and love it.

But I also use Grammarly’s plagiarism detector tool. If you are a freelancer or guest author, I highly recommend this tool.


  • Has a free plan
  • Easy to use


  • Some features like plagiarism checker are only available in the premium version

Try Grammarly


15 Best Content Writing Tools For SEO: Semrush

Semrush SEO Writing Assistant is a smart writing assistant that you can use to optimize your SEO content.

One of the most effective writing tools available, it evaluates your material in terms of readability, SEO, and tone of voice. Additionally, it rates it across the board and offers suggestions for improvement based on current information gathered from the top-performing outcomes.

You may use SEO Writing Assistant wherever you wish to write because it connects with MS Word 365, Docs, and WordPress. It is a component of the Semrush platform, which also offers a variety of other SEO tools.

Semrush is the most comprehensive SEO and content marketing toolkit available, which is definitely worth mentioning. More tools than only the SEO Writing Assistant are available to you. In fact, there are far too many to list here. I have been using it for three years.


  • One of the best content optimization tools
  • Has a great Plagiarism checker
  • You can integrate it into other writing editors
  • The paid version has a suite of SEO and content marketing tools


  • The free version is limited

Try Semrush



The Hemingway app is a content writing tool for SEO that concentrates on improving the readability of your work by highlighting difficult words and sentence structures. It highlights frequent examples of intricacy in your writing that impair reading. Passive voice, pointless adverbs, and unnecessarily complicated phrases are a few examples.

This tool has a straightforward user interface with color-coding to distinguish between the various “errors” it finds. The software is simple to use, quick to learn, and provides a distraction-free environment so you can concentrate on one thing—making your work readable.

In an effort to produce better content, copywriters frequently rely on flowery language and obscure writing, yet this usually has the opposite effect. The Hemingway app assists you in making your writing more readable so that it has an impact without being obscure.

After all, reaching your audience efficiently is one of content writing’s most crucial tasks.


  • Desktop app version available
  • Easy-to-use interface
  • Color-coded suggestions
  • Efficient readability checker


  • No integration for Google Docs and WordPress

Try Hemingway



Although most reviews concentrate on the software’s content planning capabilities, MarketMuse is a well-known on-page SEO tool that also includes content creation features. You can create a content inventory in MarketMuse to see the pages that already exist on your website and find fresh keyword suggestions. To create more detailed content strategies, you establish content clusters. Additionally, MarketMuse enables you to conduct keyword research, examine search volumes and CPCs, and identify hot phrases.

You can analyze competitor sites to gather content ideas and find new ways to compete in the SERP and build content outlines as well as draft optimized content.


  • Broad feature set
  • Detailed briefs
  • Real-time feedback on your content


  • Overpriced compared to competitors

Try MarketUse

Yoast SEO

15 Best Content Writing Tools For SEO: Yoast SEO

One of the best and most well-known and widely used content writing tools for SEO is Yoast.

I believe the tool has been around since I first started creating web pages and blogging in college. Additionally, it is a plugin for WordPress, which is by far the most widely used content management system.

Yoast’s content optimization tool features are readily integrated into the WordPress editor. Additionally, they use readability scores provided by Surfer and Clearscope (although these days, I tend to believe the latter over Yoast).

Additionally, they provide technical SEO features like 301 redirects, schema, meta descriptions, and more. It functions as a kind of all-in-one SEO tool that is integrated into your WordPress site, where you write and publish. Everyone uses it, at least WordPress users, and it’s rather cheap compared to other tools.


  • It’s extremely easy to use
  • Real-time tips
  • Seamless integration


  • The user interface may be confusing for beginners
  • Lack of comprehensive SEO insights

Try Yoast SEO

Jasper AI

Jasper AI

Among the best content writing SEO tools, we have Jasper. Jasper is an AI writing tool that can produce high-quality emails, social media postings, and essays. Simply enter a brief prompt describing your needs, and the gadget will generate the necessary content using its magic.

When it comes to producing articles, using Jasper can help you save a lot of time and work. Jasper may also end up being more affordable in the long run if you routinely use the services of a content writer.

It also makes use of cutting-edge AI technology to ensure that its content seems human-written and is free of the generic language and punctuation that are typically seen in AI content.


  • Generate content in seconds.
  • Save costs on hiring content writers.


  • Jasper’s data and statistics might not be precise.

Try Jasper


15 Best Content Writing Tools For SEO: Clearscope

One of the most effective and best content optimization tools available is Clearscope.

Once more, Clearscope looks up what ranks on the first few pages of Google for a desired phrase, let’s say “best content writing tools.” It employs machine learning and artificial intelligence to determine which words appear and which words are ranked highest in importance. Then it provides you with suggestions and a desirable optimization score.

It’s one of my favorite tools and we use it for our SEO clients, and if it were a little more reasonably priced, I’d use it for my own site as well.


  • Helps produce relevant and engaging content.
  • Integration with WordPress through an easy-to-use plugin.
  • Deliver data-driven results.
  • Keyword discovery
  • The content rating system makes it easy to understand how your content is performing now based on your specific keywords.


  • The keyword search tool has very limited data.

Try Clearscope



BuzzSumo is a platform for content marketing that is ideal for keyword research and content strategy evaluation. It content discovery tool may assist you in coming up with original and captivating content concepts as well as offer thorough SEO insights. In order to create a comprehensive and informative content strategy, you can also utilize the content research tool to scan and evaluate thousands of articles and social media postings that are relevant to your topic.

In addition to its content features, BuzzSumo can assist you with finding influential people that are related to your industry, monitoring mentions, and much more.

Since it’s such a useful tool, BuzzSumo has been a part of my marketing arsenal for at least two years.


  • Has a suite of content marketing tools
  • Advanced content research features


  • Only 10 searches per month with the free plan

Try BuzzSumo


15 Best Content Writing Tools For SEO: NeuralText

Another platform with AI-powered content creation capabilities is NeuralText. It includes a number of tools to assist you in automating the writing process and saving time so you can work more efficiently. NeuralText is much simpler to write optimized blog entries due to the built-in content optimizer. It functions similarly to Surfer. You insert a target keyword first, run a content brief to see what’s already ranking, and then draft a basic framework.

Then you write your content using the outline. NeuralText will edit it as you go. Using information gathered from the SERPs, it will assess your content and make recommendations for how to improve your chances of ranking for your chosen keyword.

You may instantly get samples of how your competitors have used a keyword if you’re having trouble coming up with methods to use it.

But the coolest feature of NeuralText is the AI-driven writing aid. It may generate text and finish your sentences for you to help you create content more quickly.

All you have to do is choose a copy/content type and briefly explain your product. Then, with just one click, NeuralText will provide hundreds of suggestions.

NeuralText differs from other AI-powered content generators in that it allows you to add your own style.


  • Content and copy generator
  • Built-in content optimizer


  • It’s Interface can be clunky

Try NeuralText



Create material for blogs, social networking, and more with the help of Writesonic, an AI writing helper. You just need to provide it some information about what you want it to write, and it will conduct the research and writing for you. Without the need to engage a writer, Writesonic’s AI generator can produce engaging content with your brand’s tone of voice by gathering all of its data from the top Google search results.

Writesonic is a fantastic application that can be used to create a variety of content, including product descriptions, advertisements, corporate biographies, and more. However, since it doesn’t always produce content that fits your site, the content still needs to be edited, checked, and overseen by a human.


  • It’s easy to use
  • AI generator saves time


  • It can make mistakes
  • It can provide irrelevant suggestions

Try Writersonic


15 Best Content Writing Tools For SEO: Scalenut

In order to help you overcome writer’s block and expedite the content creation process, Scalenut is a potent AI content writing assistant for SEO that employs human-centric writing concepts. Scalenut excels at creating original, search-engine-optimized material for blog posts, advertisements, and other uses.

With Scalenut, you can produce SEO content using a strong, automated algorithm that only requires a theme and a voice to produce unique content.

Scalenut should unquestionably be on your shortlist if you’re looking for an AI writer who is at the top of their field.


  • It’s easy to use and don’t have to worry about the text quality.
  • It is a simple and easy-to-use tool that produces high-quality Blog content.
  • The blog posts are written by an automated system.
  • It is content that can be easily published on my blog or website.
  • It’s a great tool for creating social media content for Facebook, Twitter, Pinterest, and LinkedIn.


  • Does not offer WordPress integration.
  • AI is not as advanced as Jasper’s

Try Scalenut



Notion is an all-in-one workspace if you’re looking for efficient content writing tools for SEO and a simple platform to streamline your writing and organizational activities. It incorporates, among other things, the greatest elements of word processors, spreadsheets, and task management systems.

Notion also gives you the option to easily share your document with others and seamlessly integrate it with a number of other platforms, like Slack, GitHub, and other well-known applications.

It provides you with free and paid templates. These give you access to pre-made pages that you may edit to fit your needs and add your own information to.

The world is your oyster when it comes to keeping track of on-page SEO duties for your website. You can use a To-Do List template or maintain a spreadsheet with keywords you want to employ in your content.

Additionally, Notion recently unveiled its AI tool, which facilitates and speeds up content creation. You may alter the tone of your work, fix spelling and grammar issues, decipher technical jargon, and much more with just a few clicks.


  • Ready-to-use templates
  • Easy sharing
  • Free version available


  • AI credit is limited in the free version

Try Notion


15 Best Content Writing Tools For SEO: Ubersuggest

Ubbersuggest has a powerful keyword research tool that might assist you in developing your content strategy and improving your chances of appearing on the SERP is Ubersuggest.

Ubersuggest will provide its different SEO data, such as search volume, SEO difficulty, and CPC when you enter your keyword into the search bar.

Along with their individual data, the program also offers a list of keyword suggestions relating to your seed term. You can narrow this list down to a chosen handful that is popular and simple to rank for. Besides this, it’s also one of the best content writing tools for creating engaging content in a short period of time


  • It provides a variety of pricing alternatives to fit various budgets.
  • It has a simple-to-use interface.
  • Data is presented on a single, understandable sheet.


  • The free version has limited features

Try Ubersuggest

Benefits of SEO Content Writing Tools

These are some key benefits of using content writing tools for SEO:

  • Find the subjects and keywords that are most pertinent to your writing.
  • Improve your creativity and avoid the dreaded writer’s block.
  • Receive real-time readability and on-page SEO data.
  • As you write, check for spelling and grammar errors.
  • Spend less time optimizing and creating material of a higher standard.
  • Increase reader engagement and reputation.
  • Produce high-ranking content on the web.
  • Enhance the effectiveness of your SEO approach and your content overall.

FAQs About SEO Content Writing Tools

Is Content Writing Part of SEO?

Writing content specifically for SEO has as its main objective producing content that ranks well in search results. This kind of content creation is a crucial component of SEO.

Digital marketers work to rank their websites at the top of search engine results pages (SERPs) for terms that their target consumers are using to find webpages. Marketers frequently need to write blog posts and pages that are optimized for these keywords as well as other on-page ranking considerations in order to appear for these keywords.

Producing that optimized material is the responsibility of an SEO content writer. Making sure the keyword or related keywords are present in subheadings, title tags, and meta descriptions may be part of optimizing content for SEO. Additionally, it entails covering the issue in-depth, addressing search intent, etc.

In order to get the best results from search engines, this is where content writing and content optimization tools come in helpful. Not only will they assist with keyword research, but they’ll also assist with your content structure, headings, and title, among other things.

What is an SEO Content Writer?

An SEO content writer is knowledgeable about search engine optimization and has a good understanding of how to create educational content that is relevant to user search intent and ranks well on search engines.

What’s the Difference Between Content Writing and Copywriting?

The creation of content for marketing objectives is a task shared by copywriting and content writing.

The primary distinction between the two is that content writing is specifically done for content marketing or SEO goals (such as increasing brand awareness, fostering customer trust, boosting traffic, etc.), whereas copywriting is done specifically for advertising purposes (such as motivating readers to take action and driving sales, etc.).

Another way to think about it is that content writing primarily seeks to inform or educate, whereas copywriting mostly seeks to persuade.

Email copy, landing page copy, and short-form advertising copy are a few examples of copywriting. Long-form informational blog entries, how-to articles, FAQ guides, etc. are a few examples of content writing.

How Do I Become a Content Writer?

You must first learn about SEO best practices and content writing in order to become a content writer.

The following step is to compile your work into a portfolio. You can self-publish materials to use in your portfolio or donate your services to nonprofit organizations, among other things.

Once you’ve built up a portfolio of your work, you can start replying to job postings and selling your services on freelance marketplaces to attract clients.

Are SEO Content Writing Tools Necessary for Ranking?

No, they are not strictly necessary for writing SEO content. Similar outcomes can be obtained manually, but it’s more challenging. Why would you want to, then?

You probably have a lot on your plate if you handle SEO, manage marketing, or write content. The majority of these tools are either free or have monthly costs of around $50. Even a 1% increase in your outcomes or a time savings of just one hour would justify the expense.

Long-term benefits of employing these tools include:

  • Concentrate on the tactics that are effective.
  • Save yourself and your team numerous hours. Free up time for other crucial duties
  • Improve the overall impact of your material.

How Do You Write Content for SEO?

Writing for your target audience and the pertinent keywords they use while matching your content with the search intent behind keyword searches is essential for creating SEO content.

On-page SEO best practices should also be used in your content. Writing legible material for your audience, and employing major page headings, subheadings, and other supporting HTML elements like lists, photos, and videos are all examples of this. Another is using a meaningful search title and meta description.

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